Cigna Health Work-Home Disconnect
The Problem: In the United States, corporate hustle culture has completely normalized 60+ hour work weeks. Professionals are facing severe mental and physical burnout, yet the pressure to succeed forces them into a cycle where work slowly replaces personal life.
The Solution: A vision-led advocacy ecosystem designed to spark accountability. By connecting physical transit campaigns in major cities to a secure, anonymous digital reporting portal, this system gives overworked employees a tool to reclaim their health and expose toxic work environments.
The Deep Dive: 10+ Pages of Research: Before moving into Figma, I spent weeks analyzing corporate burnout structures, mental health statistics, and workplace sociology. This resulted in a comprehensive 10+ page academic thesis that served as the entire foundation for the user flows, security requirements, and messaging used in this ecosystem.
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Work-Home Disconnect Transit Ads
Secure & Anonymous Reporting
Problem:
Overworked employees fear corporate retaliation or professional penalties, leading to unreported workplace burnout, extreme hours, and toxic company cultures.
How it Works:
Users enter a secure, completely anonymous digital space where they can instantly log weekly hours using dynamic sliders and select physical or mental burnout indicators through a multi-select checklist interface.
Benefit:
Eliminates user friction and security anxiety by stripping away tracking data. This gives professionals a safe, frictionless tool for corporate accountability while generating authentic, data-driven insights into industry-wide burnout.
Advocacy Portal
Social Media movement where real stories of the physical and mental consequences of overwork are showcased.
Key Takeaways:
This thesis taught me how to bridge physical campaigns and secure digital products to address complex cultural problems like corporate burnout. By utilizing advanced Figma prototyping and a multi-disciplinary workflow, I learned how to scale deep research into a trustworthy, end-to-end ecosystem.
