Our idea is to create a campaign that re-imagines meal time as a moment of celebration through foods from around the world. Cuisine are a labor of love, shared with the people closest to you and is rooted in tradition. With our campaign “Drink zero. Eat Everything” we plan to collaborate with local restaurants that are often the heart of a community's culture for an food festival. Each purchase is paired with a free Coke Zero. Consumers are also encouraged to post and share their pairings. Coca Cola values care free indulgence, creating products such as Coke Zero that offers great taste without the stress of calories or sugar which lets the consumer eat more and even everything. Coca Cola values being able to take part in celebrations without guilt and just living in the moment.