Overview
Eventbrite is a global self-service ticketing platform for live experiences that allows anyone to create, share, find and attend events such as concerts, festivals, workshops, community events, and more.
Design Statement
We reimagine Eventbrite as a space where people connect through energy and fun. The goal of this design is to create community and celebrate shared experiences.
Objective
Make event meetups easy & accessible in order to further foster connections
Help users find budget-friendly events
Make it easier to coordinate and schedule events to allow groups to attend events together seamlessly
Help users manage expectations while searching for events
Case Study Video
Design Systems
Cards
01: Find Your Fit
Problem:
User struggles to find events that fit their needs, especially since using the current filter shows unrelated results.
How it Works:
Users can use the advanced filter to find events that fit what they’re looking for. They will be able to see the match percentage and will also be able to compare events.
Benefit:
Helps user narrow down their options with an in depth filter which shows how compatible an event is for them. It can compare similar events for users to chose which one fits their values better.
Case Study UI Design: Eventbrite Features
02: Let’s Plan
Problem:
Users need an easier way to sign up for events with their group of friends while navigating schedule conflicts.
How it Works:
Users can create a group chat, set event time and day preferences, and use AI to figure out the best day to go to an event.
Benefit:
Creating a group chat and having AI predict the best day to go based on everyone's preferences makes it easier to sign up for events as a group and allows friends to easily discuss their plans.
03: Keep in Touch
Problem:
Users wants to elevate their career growth through networking, and they need a way of connecting and maintaining contact with peers.
How it Works:
Through conversation starter icebreakers, users are able to connect with one another and foster long term relationships. Rewards and badges are given and go towards future event discounts.
Benefit:
After participating in Let's Connect, users can find people quicker and be confident going to events with users they meet. Maintaining his new contacts outside events also became more fun and engaging.
04: Vibe Check
Problem:
Users need to know the reputation of event organizers and venues so they can pick the safest and most popular event.
How it Works:
Users can read insights about an organizer’s past events before purchasing a ticket. They can also rate, review, and answer polls during and after events to unlock rewards.
Benefit:
Users are able to view past event turn out and share their own experiences, which manages their expectations and helps others get informed.
Callouts
Research Overview: Personas
Problems & Solutions
Key Takeaways:
By creating features that focus on community building and the needs of our users, we made Eventbrite more friendly, connected, and safe.
We’re helping users plan with ease, discover events that feel right for them, and build lasting connections along the way.
